Black Friday news and trends

Consumers Lean on Installments to Manage Black Friday
Consumer Insights // December 01, 2025

Consumers approached Black Friday with a clear priority: stick to a budget while finding ways to stretch purchasing power. The PYMNTS Black Friday 2025 report shows that even with 151 million shoppers turning out, down 7% from last year, the headline stability in spending masked...

AI Fuels Record $11.8 Billion Black Friday eCommerce Boom
artificial intelligence // November 30, 2025

Artificial intelligence-powered shopping tools have helped drive record levels of Black Friday spending this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Black Friday Sales Tick Up Amid ‘Uncertain Environment’
Consumer Insights // November 30, 2025

American consumers upped their spending slightly during Black Friday amid an uncertain economic landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Will Black Friday 2025 Be a Repeat of Last Year?
Retail // November 27, 2025

Black Friday 2024. Nov. 29. The top movies were “Wicked,” “Moana 2” and “Gladiator 2.” It rained on the Macy’s Thanksgiving Day parade. News stories about tariffs were notably absent. AI was a mere curiosity outside of the business world. The stage was set for...

Interviews & Exclusives
Trending: eCommerce Spending Accelerates in November and Boosts Retail Sales

December 17, 2024
November’s consumer spending was buoyant, as eCommerce sales rebounded from a tepid pace in October. Chalk it up to the festive season, but there are signs that consumers are throttling back on at least some retail categories … so they can fill their online carts in anticipation of giving gifts to their loved ones (or […]

Walmart’s Gains in Premium Market Shake Up Holiday Sales

December 06, 2024
Following a strong Black Friday and Cyber Monday, both Walmart and Amazon reported record-breaking sales, with their platforms seeing growth from third-party sellers. Get the Full Story Complete the form...

BNPL’s In-Store Struggle: Digital Darling Hits Brick Wall in Physical Retail

December 02, 2024
Black Friday’s in the rearview mirror. Cyber Monday is here. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

November Consumer Confidence Jumps, but Spending Plans Mixed

November 26, 2024
Headed into Black Friday, consumers are more positive than they have been in months. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Quick Reads
Cyber Monday Spending Forecast to Climb 6% With AI’s Help

December 01, 2025
American consumers are projected to spend $14.2 billion for Cyber Monday. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

AI Fuels Record $11.8 Billion Black Friday eCommerce Boom

November 30, 2025
Artificial intelligence-powered shopping tools have helped drive record levels of Black Friday spending this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Black Friday Sales Tick Up Amid ‘Uncertain Environment’

November 30, 2025
American consumers upped their spending slightly during Black Friday amid an uncertain economic landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

PayPal and Perplexity Debut Instant Buy and 50% Off

November 25, 2025
PayPal and Perplexity introduced on Tuesday (Nov. 25) Instant Buy, which allows U.S. consumers to complete purchases directly in Perplexity’s AI chat, creating a single flow from product discovery to...