While the retail technology space has boomed just as quickly as commerce moved online, some sectors still relied on older management systems and tactics well after others had upgraded. “In this hyper-competitive space with many new entrants and high consumer expectations, you have to be...
Pricing optimization isn’t going to pay for itself, so $12 million ought to help Boomerang Commerce in that department. The retail solutions-focused startup announced yesterday (Jan. 14) that it has brought in that sum in a Series B round led by Shasta Ventures, with significant...
When it comes to offering the lowest prices online, Jet.com might be poised to bring Amazon down to earth. A new study from Boomerang Commerce (via The Wall Street Journal) looked at a sampling of 200 items available on both eCommerce startup Jet and industry...
Want to test pricing options for your retail business? Boomerang Commerce has a platform for that. The Sunnyvale, California-based startup announced this week that it has launched an A/B Testing Platform for retail pricing. Retailers can use the platform to test various pricing strategies and...
May 20, 2019
To sharpen its focus on retail technology, Lowe’s Companies, Inc. is acquiring Boomerang Commerce’s Retail Analytics platform. The technology will strengthen data-driven pricing and merchandise assortment decisions across the company’s businesses, Lowe’s said in an announcement. Lowe’s Chief Information Officer Seemantini Godbole said in the announcement, “One of the key components of our transformation here […]
January 15, 2016
Pricing optimization isn’t going to pay for itself, so $12 million ought to help Boomerang Commerce in that department. The retail solutions-focused startup announced yesterday (Jan. 14) that it has...
May 11, 2015
When it comes to offering the lowest prices online, Jet.com might be poised to bring Amazon down to earth. A new study from Boomerang Commerce (via The Wall Street Journal)...
April 17, 2015
Want to test pricing options for your retail business? Boomerang Commerce has a platform for that. The Sunnyvale, California-based startup announced this week that it has launched an A/B Testing...
