Brand Loyalty news and trends

Deal-Seeking eGrocery Customers Prioritize Brand Recognition Over Loyalty
Retail // April 16, 2024

When looking for deals online, grocery shoppers want the reassurance of buying from familiar, trusted companies, but they may be willing to sacrifice their loyalty to any given brand in order to get the best bargain. In an interview with PYMNTS, Louise Fritjofsson, co-founder of...

Carrefour Pulls Pepsi From Shelves in Price Tussle — Will Devoted Fans Pop Over to...
Retail // January 04, 2024

Coke or Pepsi? The perennial debate takes a new twist in the price negotiation battle between retailers and global food giants. Carrefour has decided to stop stocking PepsiCo products in France, including Pepsi, Lay’s chips, and 7Up, citing their increased costs. While this decision aligns...

Will H&M’s New Return Fee Drive the Loyalty It’s Looking For?
Retail // September 22, 2023

A growing number of retailers have introduced fees for online returns, and whenever a retailer adopts this strategy, it typically elicits a robust response from consumers. However, this approach comes with its own set of advantages and disadvantages.  Benefits of Return Fees Imposing fees on...

Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
Retail // September 11, 2023

In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations, offering many products, including beauty and health items. This transformation has ushered in an era of unparalleled convenience for consumers,...

Interviews & Exclusives
Ahold Delhaize USA Exec Says Digital Convenience Can Mean Fewer Loyal Shoppers

August 13, 2024
As consumers, especially younger generations, grow accustomed to having their needs met at a rapid pace, Ahold Delhaize USA is seeing shoppers be less loyal to specific brands. In an interview with PYMNTS, Bobby Watts, SVP executive lead at the grocery giant’s AD Retail Media arm, spoke to how both the current economic climate and […]

Deal-Seeking eGrocery Customers Prioritize Brand Recognition Over Loyalty

April 16, 2024
When looking for deals online, grocery shoppers want the reassurance of buying from familiar, trusted companies, but they may be willing to sacrifice their loyalty to any given brand in...

Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution

September 11, 2023
In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations, offering many products, including beauty...

Using Data To ‘Take The Handcuffs’ Off Auto-Refill Subscriptions For Consumers

July 09, 2021
Six, 20-pound bags of food stacked up in the corner don’t have to mean that the owner has a lot of dogs. More likely, it’s the casualty of auto-refill pileup...

Quick Reads
Report: Android Users More Loyal Than iOS Users

March 09, 2018
A new report from Consumer Intelligence Research Partners (CIRP) reveals that when it comes to customer loyalty, Android users have iOS customers beat. According to TechCrunch, the research firm found that when it comes to U.S. customers who remain with their operating system when upgrading their smartphones, Android’s brand loyalty has remained consistently high since […]