Figure out your DNA — that’s the secret to sales when landing on the shelves of retail spaces like Sephora and Ulta Beauty, according to Priyanka Ganjoo, the founder of D2C beauty brand Kulfi. In fact, it’s an important way to avoid getting dropped from such...
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty and Selfless by Hyram, two brands founded by TikTok stars Addison Rae and Hyram Yarbro,...
Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Kellogg Company, which owns the chip brand, announced Tuesday (Sept. 19) that Pringles is partnering with The Caviar Company to launch the “Crisps and Caviar...
Private equity firm SKKY Partners has added former Apple Retail executive Angela Ahrendts as senior operating adviser. Ahrendts will work with SKKY Partners founders Kim Kardashian and Jay Sammons and the team to identify and evaluate prospective investment opportunities, serve as a resource for the companies in which SKKY invests, and...
September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty and Selfless by Hyram, two brands founded by TikTok stars Addison Rae and Hyram Yarbro, which were pulled from Sephora shelves in early 2023. This […]
September 23, 2022
Ideas around using data insights to pinpoint what value and experience really mean to consumers as huge economic trends overlap are the obsession of brands, merchants and payments firms as...
August 31, 2022
Cart abandonment often occurs when consumers become frustrated while searching for certain items and price points. It’s costing billions in lost sales, but there are ways of preventing it. A...
July 21, 2022
When big eCommerce aggregator Thrasio hit a wall earlier this year, it revealed a weakness in the strategy of rolling up promising sellers and brands then struggling to figure out...
August 07, 2023
Private equity firm SKKY Partners has added former Apple Retail executive Angela Ahrendts as senior operating adviser. Ahrendts will work with SKKY Partners founders Kim Kardashian and Jay Sammons and the team to identify and evaluate prospective investment opportunities, serve as a resource for the companies in which SKKY invests, and support the firm’s investment in “the next generation of consumer […]
September 28, 2022
Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+. The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution...
August 18, 2022
TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey” to boost demand and sales....
August 15, 2022
The re-invention of struggling mobile eCommerce marketplace Wish.com continues as the company is now counting on a new brand campaign to reboot its image and perception with customers. Under the...
