For consumers shopping online, selecting an item to buy is not the end of their decision-making. Brands’ sites, retailers’ sites and online marketplaces are each fighting desperately to become consumers’ preferred shopping channel. Although retailer sites and online marketplaces tend to show higher levels of...
In the coming weeks, many families who have gathered for the holidays will sit down around the table to play board games such as Scrabble and Monopoly — and for some enthusiasts, they may blend in with the pieces. Hasbro’s collaboration with Champion Athleticwear is...
By now today’s Alphabet earnings report (April 27) has circulated and been commented on extensively. And while the huge advertising comeback and skyrocketing revenues were the big stories, they weren’t the only stories. The company also reported significant development in the retail and shoppable content...
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a particularly relevant sentiment as the world is increasingly digitizing and consumer preferences are shifting. The effectiveness of video in the...
December 08, 2020
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a particularly relevant sentiment as the world is increasingly digitizing and consumer preferences are shifting. The effectiveness of video in the current climate was a key topic in a recent conversation […]
July 28, 2020
COVID-19 didn’t create the idea of selling direct to consumer, but the outbreak has massively expanded consumer interest in the idea across virtually all commerce verticals, sticky.io Chief Operating Officer...
February 10, 2020
In some ways, the dawn of 2020 is a golden time for female entrepreneurs — in that there are more female-founded firms than ever before. In fact, women are founding...
January 24, 2020
For first-time shoppers, buying vitamins can be a little overwhelming. There are so many options, formulations and regimens, but not much in the way of hard data to tell one...
June 12, 2020
Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new ways to connect on the app, and new augmented reality features, the company said on Thursday (June 11). The popular social media app said Minis are “a new way for […]
April 17, 2020
What will the ripple effects be for retailers (in the U.S. and around the globe) as China’s economy shrinks? As has been widely reported, it took a global pandemic to...
January 17, 2020
Iconic modern retailer Gap officially stated this week that they will keep the Old Navy brand and will not spin it off into another standalone company, according to a release....
January 12, 2020
U.S. mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. The firm, moreover, cited its own digital advocates as a potential risk...
