Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of discounts it has been offering in the last year, The Wall Street Journal (WSJ) reported Monday (Oct. 14), citing interviews...
In recent months, Starbucks has grappled with operational and financial challenges, compounding its struggle to maintain market dominance. The company’s difficulties, from a mobile outage to shifting consumer spending habits, underscore the complexities facing the iconic coffee chain as it manages changing market dynamics. Starbucks’...
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely tackle first when he takes the helm at the coffee chain next month, CNBC reported...
Chipotle CEO Brian Niccol will take over as CEO of Starbucks Sept. 9, and he has the support of Starbucks founder and Chairman Emeritus Howard Schultz. “I know how excited [Schultz] is,” Starbucks board chair Mellody Hobson said during an interview with CNBC. “When I...
October 14, 2024
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of discounts it has been offering in the last year, The Wall Street Journal (WSJ) reported Monday (Oct. 14), citing interviews with baristas and Starbucks executives. As the report notes, Starbucks […]
August 18, 2024
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely...
August 13, 2024
Starbucks said Tuesday (Aug. 13) that it has appointed Chipotle Chairman and CEO Brian Niccol as CEO, effective Sept. 9, succeeding Laxman Narasimhan, who stepped down as CEO and director...
April 24, 2024
Higher prices at Chipotle haven’t kept customers from visiting and spending at the fast-casual restaurant. They’re doing so because of value, executives said during the company’s quarterly earnings call. Chipotle saw its...
