Brian Niccol news and trends

Chipotle Taps Targeted Upselling as Restaurants Compete to Personalize the Experience 
Earnings // February 06, 2024

Chipotle Mexican Grill is targeting its messaging based on digital data from its loyalty members, as across the restaurant industry, leading players are competing to offer the most personalized experience.   The fast-casual giant, which has more than 3,400 locations across five countries, on a call...

Chipotle’s Creator Leaves Board, Vacates Exec Chair Title
Retail // March 06, 2020

Following the appointment of Chipotle Mexican Grill’s CEO Brian Niccol to chairman, the chain’s Founder Steve Ells has left the board and vacated his executive chairman title. Ells started the chain in 1993 when he brought the first store to the University of Denver vicinity, and...

Chipotle Teams Up With DoorDash For Delivery
Retail // August 29, 2018

As Chipotle Mexican Grill seeks to bring more people to eat its tacos and burritos, the quick service restaurant (QSR) is teaming up with DoorDash for delivery. The tie-up comes as CEO Brian Niccol has been working on turnaround efforts such as a loyalty program,...

Chipotle Unveils Food Accelerator Program
Retail // August 23, 2018

To help get back to its “food with integrity” roots, Chipotle Mexican Grill has unveiled an accelerator program. The effort, in conjunction with Uncharted and called the Chipotle Aluminaries Project, will work with up to eight ventures in areas such as agriculture technology and alternative...

Quick Reads
Chipotle Says Value Keeps Customers Coming Back Despite Rising Prices

April 24, 2024
Higher prices at Chipotle haven’t kept customers from visiting and spending at the fast-casual restaurant. They’re doing so because of value, executives said during the company’s quarterly earnings call. Chipotle saw its comparable restaurant sales increase 7% year over year during the first quarter, the company said in a Wednesday (April 24) earnings release. The company attributed […]

Chipotle’s Creator Leaves Board, Vacates Exec Chair Title

March 06, 2020
Following the appointment of Chipotle Mexican Grill’s CEO Brian Niccol to chairman, the chain’s Founder Steve Ells has left the board and vacated his executive chairman title. Ells started the chain...

Chipotle Teams Up With DoorDash For Delivery

August 29, 2018
As Chipotle Mexican Grill seeks to bring more people to eat its tacos and burritos, the quick service restaurant (QSR) is teaming up with DoorDash for delivery. The tie-up comes...

Chipotle Unveils Food Accelerator Program

August 23, 2018
To help get back to its “food with integrity” roots, Chipotle Mexican Grill has unveiled an accelerator program. The effort, in conjunction with Uncharted and called the Chipotle Aluminaries Project,...