Bridge Millennials news and trends

35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
Retail // February 14, 2024

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations and strategic characteristics. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Millennials Turn to Deferred Payments to Spend More
Consumer Finance // October 27, 2023

Millennials and bridge millennials most frequently turn to deferred payments for purchasing consumer items. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Millennials Focus on Mental Health as Student Loan Repayments Loom
News // September 18, 2023

As the October resumption of federal student loan repayments approaches, the financial strain of repaying these loans is expected to have a significant impact on millennials’ overall well-being, particularly on their mental health. Get the Full Story Complete the form to unlock this article and...

Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
Digital Payments // August 17, 2023

The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but other generations are more hesitant.    Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Interviews & Exclusives
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands

February 14, 2024
The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations and strategic characteristics. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 

August 17, 2023
The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but other generations are more hesitant....

Bridge Millennials Want Payments Innovation as Long as It’s Secure

March 29, 2023
This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. Get the Full Story Complete the form to unlock this...

Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto

September 02, 2022
People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. Get the Full Story Complete the form to unlock this article...