Friction-free transactions could hold the key for retailers and grocers seeking to boost customer retention. PYMNTS’ research has identified three important customer archetypes, and persuadable shoppers — sometimes-loyal customers or the “malleable middle” between deal-chasers and loyal customers — may be the ideal group for retailers...
Like the Holy Grail or unicorns (the mythical creature, not high valuation startups), one-click buy button functionality is the long-sought magic solution to unlocking billions of dollars in eCommerce transactions held back by friction in the checkout process. A lot of progress has been made...
When eBay first introduced the “buy it now” button way back in Y2K, it was designed for the impatient online shopper who couldn’t wait for an auction to end. These folks had to purchase that thing now. It didn’t take long for eBay and PayPal...
Want to know how the future of eCommerce looks? Well, you could do worse than taking a deeper dive into the world of prescription eyewear. It’s an industry that has — and continues to — shift quickly from its brick-and-mortar roots to an often innovative...
June 09, 2023
The whole point of buy buttons is to cut to the chase, as it were, for customers who have made up their minds and want to pay. This simple approach has proven effective for merchants and payment methods, suggesting that digital commerce will benefit from its expansion. Exploring this in the PYMNTS study “Buy Button […]
December 29, 2022
Friction-free transactions could hold the key for retailers and grocers seeking to boost customer retention. PYMNTS’ research has identified three important customer archetypes, and persuadable shoppers — sometimes-loyal customers or...
August 18, 2022
Like the Holy Grail or unicorns (the mythical creature, not high valuation startups), one-click buy button functionality is the long-sought magic solution to unlocking billions of dollars in eCommerce transactions...
January 31, 2020
Want to know how the future of eCommerce looks? Well, you could do worse than taking a deeper dive into the world of prescription eyewear. It’s an industry that has...
October 13, 2015
Facebook launched an array of new features yesterday (Oct. 12), all geared towards an eCommerce push that will help businesses capitalize on the reach of its platform. In a blog post on its Facebook for Business page, the social networking site announced plans to test out new ad experiences aimed to promote seamless shopping and […]
October 01, 2015
Twitter has finally taken its “Buy Now” button mainstream, making it widely available to U.S. retailers looking to sell products, digital goods or services directly within a Tweet. The Buy...
June 12, 2015
Facebook held its annual shareholder meeting yesterday (June 11), when it revealed just how successful some of its top products have become. Like its standalone Facebook Messenger app, which has...
June 11, 2015
The day that consumers will be able to buy goods they see advertised on Facebook is closer than ever. After testing its “buy” button, Facebook wants to expand to retailers...
