Car Rentals news and trends

Lack Of Travelers Puts The Hurt On Hertz
Retail // May 05, 2020

As if you needed more evidence that the stay at home, all digital world was shattering the “old” economy, or that online platforms have provided (more than) viable alternatives in terms of how we get around for work, errands or leisure … Car rental giant...

Mercedes-Benz Upgrades Subscription Service To Include AMG Models
Retail // February 27, 2020

Mercedes-Benz has upgraded its subscription service to include high-performance AMG models, according to a report by The Verge. People who subscribe to this new tier of the service will get access to 11 car models, which include coupes, sedans, roadsters and sport utility vehicles (SUVs)...

Hertz Tests Vehicle Subscription Program
Retail // June 04, 2019

Subscription commerce is everywhere, and that includes via car rental company Hertz. It reportedly announced on Tuesday (June 4) that it is piloting a service called Hertz My Car. The pilot will take place in Atlanta and Austin, Texas, according to a CNBC report, which...

Enterprise Offers Vehicle Subscriptions
Innovation // May 07, 2019

Forget car and truck rentals, at least for the moment. Subscription commerce is the coolest new thing in automotive retail. Enterprise Holdings reportedly is running a test in three states to figure how many consumers would pay (pretty hefty) subscription fees for reliable access to...

Quick Reads
Hertz CEO Departs Following EV Troubles

March 17, 2024
Hertz’s CEO is stepping down following the company’s major shift on the electric vehicle front. Stephen Scherr, who joined the rental car giant in 2022, has announced his resignation, Hertz said Friday (March 15). Taking his place is Gil West, former chief operating officer of Delta Airlines and General Motors’ Cruise unit. “Gil’s success in leading […]

Mercedes-Benz Upgrades Subscription Service To Include AMG Models

February 27, 2020
Mercedes-Benz has upgraded its subscription service to include high-performance AMG models, according to a report by The Verge. People who subscribe to this new tier of the service will get...

Hertz Tests Vehicle Subscription Program

June 04, 2019
Subscription commerce is everywhere, and that includes via car rental company Hertz. It reportedly announced on Tuesday (June 4) that it is piloting a service called Hertz My Car. The...

Hertz, CLEAR Partner To Speed Up Car Rentals With Biometrics

December 12, 2018
Aiming to get drivers in car rentals more quickly, Hertz announced Tuesday (December 11) that it is teaming up with CLEAR to create Hertz Fast Lane powered by CLEAR, a...