Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3 million new paid subscribers in the first quarter alone. Since its launch in July 2020, Peacock has amassed a total...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant announced Wednesday (Feb. 7) during a call discussing its first-quarter fiscal 2024 earnings results that it will be the exclusive...
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s parent company, Comcast, reported in its fourth-quarter 2023 financial results that Peacock experienced significant growth in paid subscribers and revenue. The...
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. The NBCUniversal streaming service announced...
January 15, 2024
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. The NBCUniversal streaming service announced Sunday (Jan. 14) that the AFC wild-card playoff game between […]
August 09, 2022
Borrowing a popular tactic from another sector — telecom — Walmart is reportedly in talks to bundle streaming subscriptions into Walmart+ memberships to level the field with archrival Amazon, whose...
March 23, 2020
We’ve come a long way since the nickelodeon age of cinema. We’ve also come a long way since “be kind, rewind” VHS tapes from the local Blockbuster. In the age...
July 24, 2024
The Wells Fargo Center sports arena in Philadelphia will have a new name late next year. The bank’s naming rights contract with the arena expires in August 2025, and Wells Fargo will not review it, Bloomberg reported Wednesday (July 24). “Wells Fargo regularly reviews and adjusts our overall sponsorship strategy,” the bank said in the […]
January 25, 2024
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s parent company, Comcast, reported in...
December 19, 2023
Comcast says hackers stole personal data from millions of customers during a recent breach. The data breach involved customers of the company’s cable and internet business Xfinity, Comcast announced Monday (Dec. 18). According...
November 21, 2023
Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available to new and eligible returning...
