While consumers are still using multiple platforms — such as desktop and mobile — “mobile-only” users are on the rise. In fact, “mobile-only” users surpassed 30 percent of users in almost half of the markets studied by comScore in 2017 for its “Global Digital Future...
Advertising is a challenge in the omnichannel age, no matter who you are — but perhaps for none more so than quick service restaurants (QSRs), at least according to Duncan McCall, CEO of data and technology company PlaceIQ. In general, McCall explained, QSRs represent an industry...
The 2016 U.S. Mobile App Report by comScore is the “digipedia” of mobile apps. It tells you everything you ever wanted to know about mobile app use, from who is accessing the web and how, to the significance of the length of a thumb. Here...
ComScore has teamed up with xAd, a location-based mobile ad network, in order to measure online and offline traffic and how online ads can contribute to both of them. More specifically, comScore is looking at how mobile ad outreach can boost in-store visits. To do...
June 27, 2016
ComScore has teamed up with xAd, a location-based mobile ad network, in order to measure online and offline traffic and how online ads can contribute to both of them. More specifically, comScore is looking at how mobile ad outreach can boost in-store visits. To do so, xAd launched a new tool called comScore Location Lift that […]
June 04, 2015
A new study released by UPS shows that the engaged customer, who are often driven by mobile technology, play a key role in the future of the retail industry. The...
