Connected Tv news and trends

Microsoft Pushes LinkedIn Further Into the Connected Economy
Connected Economy // April 05, 2024

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the connected economy. Those signs come in two forms: Reports in late March showed that the B2B social platform — which...

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Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO

September 27, 2024
Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan Stanley to work on its initial public offering (IPO), Bloomberg reported Friday (Sept. 27), citing unnamed sources. Deliberations around the IPO are ongoing, and details could change, according to the […]