Consumer Insights news and trends

Will Slight Improvement in Overall Jobs Outlook Boost Confidence to Keep Spending?

November 04, 2024
jobs, consumer spending, economy
81% of Consumers Want Incentives to Use Pay-by-Bank Tools
Payment Methods // October 23, 2024

Despite the potential benefits of pay by bank as a payment method, consumer adoption remains limited. A PYMNTS Intelligence Report, What Consumers Need for Pay by Bank to Catch On, in collaboration with Trustly, indicates that many consumers remain unaware of this payment option and...

66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%
Zillennials // October 22, 2024

A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging from their late 20s to early 30s, is prompting a major change in banking habits, primarily through mobile technology, while...

39% of Zillennials Buy What Their Friends Recommend
Consumer Insights // October 18, 2024

The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must...

Citigroup CEO Sees ‘Surprisingly Resilient’ Global Consumer Spending
Earnings // October 15, 2024

Citigroup’s earnings Tuesday (Oct. 15) echo the sentiment of other banks that have reported in the past few days: Investment banking and trading revenues were up. And consumers remain resilient — though in the words of CEO Jane Fraser on the conference call with analysts,...

Interviews & Exclusives
66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%

October 22, 2024
A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging from their late 20s to early 30s, is prompting a major change in banking habits, primarily through mobile technology, while still maintaining ties to traditional financial institutions. A PYMNTS Intelligence […]

39% of Zillennials Buy What Their Friends Recommend

October 18, 2024
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials...

40% of Consumers Paid Full Price During Amazon Prime Day, Walmart+ Week

August 22, 2024
As summer sales events like Amazon Prime Day and Walmart+ Week annually draw significant consumer attention, a recent PYMNTS Intelligence report examines key insights into shopper behavior and sales trends....

75% of Shoppers Hit Prime Day, Walmart+ Sales Looking for Deals

August 21, 2024
A recent PYMNTS Intelligence report, “BNPL Fuels Essential Spending Surge on Amazon Prime Day, Walmart+ Week,” compares data from this year’s Amazon Prime Day and Walmart+ Week special sales events....

Quick Reads
Banking Giants Say Consumer Spending Remains Resilient Despite Inflation

October 13, 2024
America’s biggest banks say consumers are still spending in spite of inflation. As Reuters reported Friday (Oct. 11), earnings from two of the country’s biggest banks — and optimistic commentary from their executives — could make investors less worried that high borrowing costs were pressuring consumers and leading to a possible downturn. “Overall, we see […]

EU Saves as US Consumers ‘Drive Global Economic Train’

October 06, 2024
European consumers are saving at higher rates than before COVID as their American counterparts spend. As the Financial Times (FT) noted in a report Sunday (Oct. 6), savings in both...

Consumer Borrowing Rises Less Than Expected in June

August 07, 2024
Consumers’ total outstanding credit increased by $8.9 billion in June, with a rise in non-revolving credit partially offset by a decline in revolving credit. Non-revolving credit increased by $10.6 billion during the...

Report: Teenagers in Wealthy Nations Lag in Financial Literacy

June 27, 2024
A new report says teens in more prosperous countries are lacking in financial literacy. While more than two-thirds of students routinely use financial products and services, levels of financial literacy...