Cx news and trends

GlassesUSA Aims for D2C Disruption Through Customer Clarity
Merchant Innovation // November 15, 2022

In the highly competitive online eyeglasses sector, the ability to predict the experiences consumers want can make all the difference.  Whether that comes from surfacing the right products with the help of digital tools, targeting the right promo to be competitive on price, or striking...

SaaS Company Freshworks Develops Customer-Relationship Software for eCommerce
eCommerce // April 26, 2022

Freshworks, the enterprise software-as-a-service (SaaS) company, has rolled out Freshworks CRM for eCommerce, a customer relationship management service to let employees engage their buyers more directly, a press release said. This will happen via “modern messaging channels” like WhatsApp and let the employees have more...

Why The Customer Experience Is A Program, Not A Project
POS Innovation // September 17, 2020

The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the customer experience.   In an interview with PYMNTS, Mike Vaughn, senior vice president of operations...

Retailers Have A Need For Speed On Digital CX
Retail // May 28, 2020

The digital shift is definitely on. But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Before the pandemic, this process lacked urgency and was...

Interviews & Exclusives
GlassesUSA Aims for D2C Disruption Through Customer Clarity

November 15, 2022
In the highly competitive online eyeglasses sector, the ability to predict the experiences consumers want can make all the difference.  Whether that comes from surfacing the right products with the help of digital tools, targeting the right promo to be competitive on price, or striking the right balance between self-service and personal service, the challenge […]

Why The Customer Experience Is A Program, Not A Project

September 17, 2020
The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the...

Quick Reads
Sprinklr Integrates Its AI Platform With Google’s Vertex

September 07, 2023
Customer experience management platform Sprinklr has integrated its artificial intelligence (AI) platform with Google Cloud’s Vertex AI. “Generative AI is giving our AI wings,” Sprinklr founder and CEO Ragy Thomas said in a Thursday (Sept. 7) news release. “Our customers demand the ability to work with their preferred AI tools and partners and offering flexibility and choice is a major advantage.” […]

SaaS Company Freshworks Develops Customer-Relationship Software for eCommerce

April 26, 2022
Freshworks, the enterprise software-as-a-service (SaaS) company, has rolled out Freshworks CRM for eCommerce, a customer relationship management service to let employees engage their buyers more directly, a press release said....