Data Story news and trends

1 in 5 Retail Shoppers Is Influenced by Written Content 
Retail // July 02, 2024

As consumers increasingly turn to digital content for shopping inspiration, articles are proving to be a relatively effective motivator for purchasing. By the Numbers “Generation Zillennial: How They Shop,” the new PYMNTS Intelligence special report, draws on a survey of more than 3,600 U.S. consumers...

Some Consumers Have Ditched Their Smartphones Since the Pandemic Peak
Connected Economy // May 22, 2024

Perhaps burnt out on digital connectivity in the time since the initial outbreak of COVID-19, the share of consumers who own smartphones has actually dipped in recent years. By the Numbers The “How Connected Devices Enable Multitasking Among Digital-First Consumers” edition of the PYMNTS Intelligence “How We Will...

UK Consumers Love to Shop From the Comfort of Their Homes
Retail // May 02, 2024

Shoppers in the United Kingdom love eCommerce, disproportionately preferring to make purchases online without engaging with physical stores, PYMNTS Intelligence reveals.  By the Numbers The PYMNTS Intelligence study “2024 Global Digital Shopping Index: U.K. Edition,” commissioned by Visa Acceptance Solutions, drew from a survey of 2,200...

High-Earning Consumers Prefer Luxury Experiences Over Things
Consumer Insights // April 16, 2024

When it comes to living large, big earners like to splurge on making memories more so than on, say, a new handbag, PYMNTS Intelligence research reveals. By the Numbers  The February/March installment of the PYMNTS Intelligence “New Reality Check: The Paycheck-to-Paycheck Report” series, subtitled “Why...

Interviews & Exclusives
98% of Financially Strained Restaurant Customers Are Cutting Back

August 12, 2024
As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. By the Numbers The latest installment of PYMNTS Intelligence’s series “New Reality Check: The Paycheck-to-Paycheck Report,” the “How Consumer Perception of Inflation Forces Many to Trade Down” edition, […]

1 in 5 of Consumers Without Paycheck Pressures Still Plan to Finance Holiday Purchases

November 21, 2023
As the holidays near, balancing tight budgets with the festive spirit can become a challenge. Which is why traditionally, many consumers turn to credit to navigate holiday expenses, ensuring celebrations...

1 in 3 Grocers See Smart Shelf Labels as Key to Customer Loyalty

September 22, 2023
As grocers look to digitize stores, many are considering smart technology to provide shoppers with more information about products on shelves. By the Numbers The PYMNTS Intelligence survey “Big Retail’s...

62% of Consumers Discover Restaurants on Google

June 15, 2023
As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages....