Digital Advertising news and trends

Governments Confront the Challenge of Taxing Digital Advertising
Taxes // August 27, 2024

Governments globally are wrestling with the challenge of taxing the digital economy, with digital advertising emerging as a key target. As traditional revenue sources from physical businesses face decline, digital platforms like Google and Facebook — dominating the advertising market — are drawing scrutiny from...

Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google // June 14, 2024

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie Brinkema ruled that Google must face a trial, Reuters reported Friday. The Justice Department’s case claims that Google illegally dominates the online...

Google Cookie Phase Out Postponed Yet Again
Google // April 24, 2024

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of...

Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting
Cross-border Payments // August 16, 2023

Aleph, a global enabler of digital advertising, has launched Aleph Payments, a dedicated unit aimed at simplifying cross-border payments and credit underwriting. This move comes as the digital advertising industry is projected to reach $766 billion by 2025, with global remittance and cross-border payments estimated to...

Interviews & Exclusives
Google Feels The Cost-Per-Click Squeeze In Q4

February 05, 2019
Alphabet managed to beat Wall Street expectations for both earnings and revenue in the final quarter of 2018. Earnings came in at $12.77 per share, well ahead of the consensus estimate of $10.82. Meanwhile revenue came in at $39.28 billion, comfortably ahead of the $38.93 billion, according to analyst expectations. As always, Alphabet’s advertising revenue was […]

Blockchain Tracker: Blockchain’s Role In Digital Advertising

April 28, 2017
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of impacting other industries. On the tip of everyone’s...

Quick Reads
Antitrust Trial Targeting Google’s Digital Ad Business to Begin Monday

September 04, 2024
A month after losing a landmark antitrust case, Google will reportedly face another antitrust trial that targets its digital advertising business. In a trial set to begin Monday (Sept. 9) in Alexandria, Virginia, the Department of Justice (DOJ) and a coalition of states allege that Google keeps competitors out of advertising technology markets and harms […]

Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss

June 14, 2024
A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie Brinkema ruled that Google must...

Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s...

Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting

August 16, 2023
Aleph, a global enabler of digital advertising, has launched Aleph Payments, a dedicated unit aimed at simplifying cross-border payments and credit underwriting. This move comes as the digital advertising industry is...