Digital Fitness news and trends

Deep Dive: Subscriptions To Make Digital Fitness Less Of A Workout
Subscription Commerce // October 30, 2018

Connected devices are giving fitness buffs access to health data on a regular basis, fueling a market that’s projected to be worth $27.4 billion by 2022. The following Deep Dive explores how fitness subscription services are offering consumers more flexible options to pursue healthy lifestyles.

Quick Reads
Peloton Stock Backpedals, Closes 11.2 Percent Below IPO Price

September 27, 2019
Digital fitness brand Peloton ended its first day of trading down 11 percent from its IPO price of $29 a share, Marketwatch reported on Thursday (Sept. 26).  At its IPO price, Peloton was valued at about $8 billion, or roughly double its private market valuation one year ago. Despite the weak reception by investors, the […]