E L F Cosmetics news and trends

Target Bolsters in-Store Experiences Through Strategic Collaborations
Retail // July 12, 2024

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical stores. As a result, Target officials want to elevate their in-store experience to differentiate the retailers from competitors like Amazon...

Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
Retail // February 02, 2024

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical. Apple released its first mixed-reality headset, Vision Pro, with 600 new apps and games Friday (Feb. 2). Among these were...

e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
Retail // February 02, 2024

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take advantage of Vision Pro’s three-dimensional (3D) user interface, creating a multi-sensory, immersive experience, the company said in a Friday (Feb....

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e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro

February 02, 2024
e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take advantage of Vision Pro’s three-dimensional (3D) user interface, creating a multi-sensory, immersive experience, the company said in a Friday (Feb. 2) press release. “The decision to launch on Apple Vision […]