During the summer, when outdoor events are in demand, retailers are embracing virtual experiences. It’s not because they can’t stand the heat but because while consumer wallets are on a tight leash, so are many retailers. And while virtual storefronts can be costly, they offer...
Brands and retailers want to boost consumer engagement and loyalty and are willing to go into other mediums, even if there isn’t any publicized data on its conversion results. The latest retailer to make that gamble is J.Crew. In celebration of J. Crew’s 40th anniversary,...
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve...
May 16, 2023
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of […]
