Fantasy Football news and trends

Are You Ready For Some Football (Commerce)?
Retail // September 09, 2017

Well, we had a totally different intro written for this piece before the New England Patriots blew it on Thursday night and threw away (and we mean, literally threw away) their home football opener to the Kansas City Chiefs. (Insert palm-to-head motion here.) As it...

Fantasy Sports Get A Legal Go-Ahead In New York State
Regulation // June 20, 2016

The New York legislature has given a thumbs-up to fantasy sports, passing a bill early Saturday (June 18) that explicitly legalizes and regulates fantasy sports betting in New York. It remains uncertain at this time if New York Governor Andrew Cuomo will sign the bill....

The Fantasy Football Advertising Nightmare
Controversial // October 01, 2015

When does the volume of a company’s advertising risk being bad for business? As daily fantasy football brands have experienced, it might be when consumers are openly revolting against it. There’s a lesson there for retail businesses of all kinds.

Interviews & Exclusives
FanDuel Launches The Bitcoin Bowl

January 05, 2018
If you can’t beat ‘em, bitcoin ‘em.   This weekend, fantasy sports fans and cryptocurrency fanatics alike will have a chance to celebrate the run-up to the Super Bowl by participating in history’s first ever Bitcoin Bowl, care of fantasy sports betting site FanDuel.   “We consider ourselves innovators in sports entertainment and introducing new ways to play […]

Quick Reads
Fantasy Sports Get A Legal Go-Ahead In New York State

June 20, 2016
The New York legislature has given a thumbs-up to fantasy sports, passing a bill early Saturday (June 18) that explicitly legalizes and regulates fantasy sports betting in New York. It remains uncertain at this time if New York Governor Andrew Cuomo will sign the bill. If signed, the decision would have a major impact in […]