Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary objectives: bringing in new users, elevating engagement with its current clientele, and creating “habituated customers.”...
On Tuesday (Aug. 6), Instacart announced an expansion of its service portfolio as part of its strategy to solidify its position in the online grocery market. The company has forged a new partnership with Uber Eats, enabling customers to order both groceries and restaurant meals through...
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable ads on YouTube to inspire consumers to purchase items for same-day delivery, Instacart said in...
Even as Instacart is undergoing major layoffs to cut costs, the company continues to invest in fully digitizing the physical store to boost omnichannel efficiency. CEO Fidji Simo said in a Tuesday (Feb. 13) letter to shareholders discussing the company’s fourth-quarter 2023 financial results that Instacart...
September 10, 2024
Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary objectives: bringing in new users, elevating engagement with its current clientele, and creating “habituated customers.” During the company’s second-quarter earnings call, CEO Fidji Simo noted […]
October 07, 2024
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn rewards and credits, earn savings and discover new products. Together with these features, the company has also added location-based coupons and aisle-aware advertising formats to its smart carts, Instacart said […]
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
September 26, 2023
Instacart’s stock closed below its initial public offering (IPO) pricing for the first time on Tuesday (Sept. 26), a week after its public debut. The online grocery delivery company’s stock fell...
September 19, 2023
Instacart stock closed at $33.70 a share on Tuesday (Sept. 19), the day of its initial public offering (IPO). Priced at $30 a share on Monday (Sept. 18) by the grocery-delivery company,...
