October 30, 2023
Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom to expand its footprint in the digital commerce and retail media sectors. In a news release, John Wren, Omnicom’s CEO and chairman, said, “eCommerce sales worldwide are set to increase […]
