Retail Media news and trends

Retail Media Grows but Hard-to-Use Offers Hold It Back
retail // April 20, 2026

Retail media networks are expanding across retailers, marketplaces and financial institutions, as advertising tied to actual purchases can prove more successful than advertising tied to stimulating the intent to buy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Retail Media Networks Turn Data and AI Into Growth Engines
Retail // January 08, 2026

Retail media networks are moving from the margins of advertising strategy to the center of how brands and retailers compete, as data and media increasingly converge to shape consumer experiences and marketing outcomes. Get the Full Story Complete the form to unlock this article and...

Walmart Rolls Out Agentic Advertiser Assistant
Walmart // January 06, 2026

Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Checkout Becomes the New Battleground for Loyalty Dollars
Loyalty & Rewards // December 29, 2025

Watch: How Smart Basket Redesigns the Economics of Loyalty Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Interviews & Exclusives
Checkout Becomes the New Battleground for Loyalty Dollars

December 29, 2025
Watch: How Smart Basket Redesigns the Economics of Loyalty Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to […]

CVS Turns First-Party Data Into Retail Media Power Play

November 21, 2025
Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the form to unlock this article...

PayPal Wants to Monetize the Connected Shopper With Ads

May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. Get the Full Story...

Quick Reads
Walmart Simplifies Streaming Ads for Mid-Sized Business

April 27, 2026
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number of integrations with technology partners. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Walmart Rolls Out Agentic Advertiser Assistant

January 06, 2026
Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Instacart Integrates Retail Media Data With TikTok Ads Manager

October 10, 2025
Grocery technology company Instacart has announced a new integration that enables select TikTok consumer packaged goods (CPG) advertisers to use TikTok Ads Manager to tap into Instacart’s first-party retail media...

PayPal Offers Retail Media Assistance to Small Businesses

October 07, 2025
PayPal has introduced a way for its small business customers to launch retail media networks. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...