Gen X news and trends

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
Consumer Insights // November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Consumer Insights // August 08, 2024

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

46% of US Consumers Say They’re Ready for Open Banking
Digital-First Banking // July 30, 2024

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their bank accounts using familiar online banking credentials, offers a streamlined alternative to traditional methods by...

How the Generations Navigate the Digital Economy: An 11 Country Perspective
Consumer Insights // July 23, 2024

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Interviews & Exclusives
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, […]

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. Get the Full Story Complete the form to unlock this article and...

Gen Z Small Business Owners Get Personal for Business Loans

May 03, 2024
At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available...

Quick Reads
73 Pct Of Millennials Will Use Mobile For Holiday Purchases

November 21, 2019
Millennials plan to spend more money this holiday season, and will use their mobile devices to do the majority of their shopping. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Millennials Bummed Over Social Security Prospects

August 20, 2018
A new study shows that millennials are worried about their retirement, especially their chances of ever collecting Social Security (SS). The Transamerica Center for Retirement Studies (TCRS) “18th Annual Transamerica Retirement...

Apple Watch Isn’t Clicking With Millennials

March 16, 2015
Millennials are enthusiastic about getting HBO Now from Apple. The Apple Watch? Not so much. At least that’s according to an analysis of more than 700,000 tweets during last Monday’s...