Generations news and trends

Gen Z Poised To Overtake Millennial Consumers
Consumer Insights // September 10, 2018

Time is merciless, regularly exiling people into oblivion even as the taste of youth still lingers on their tongues. That principle seems to hold true with millennials, as they lose some of the consumer spotlight to their successors in Gen Z. Gen Z — generally...

Generational Difference Driving Innovations In Investments
Investments // June 14, 2017

It’s no surprise that generational difference will create problems in a household, but it’s also leading to innovations. That’s according to the 2017 U.S. Trust Insights on Wealth and Worth survey that was released Tuesday (June 13) and shows baby boomers and older investors rely...

Interviews & Exclusives
Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 

August 17, 2023
The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but other generations are more hesitant.    For PYMNTS’ study “New Payment Options: Building Stronger Customer Ties With Pay By Bank Transfer,” we surveyed over 2,000 U.S. consumers to understand their […]

Quick Reads
Generational Difference Driving Innovations In Investments

June 14, 2017
It’s no surprise that generational difference will create problems in a household, but it’s also leading to innovations. That’s according to the 2017 U.S. Trust Insights on Wealth and Worth survey that was released Tuesday (June 13) and shows baby boomers and older investors rely on stocks, bonds and cash when it comes to investing. […]