Real-time price comparison has always been a common feature of online shopping, but more and more shoppers are using mobile phones for that same purpose in-store. According to a GfK survey of mobile phone users in 23 countries, 40 percent of respondents reported that they...
July 07, 2015
It’s in any bank’s interest for its customers to view it as a trusted partner, but it appears that goal is far from being met. According to a joint study from global research firm GfK and bank personalization technology company Personetics, only about one quarter (27 percent) of U.S. consumers view their financial institutions as […]
February 24, 2015
Real-time price comparison has always been a common feature of online shopping, but more and more shoppers are using mobile phones for that same purpose in-store. According to a GfK...