Greg Peters news and trends

Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Streaming // July 18, 2024

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. The streaming giant posted a 17% surge in revenue to $9.56 billion, buoyed by a 16% year-over-year uptick in average paid memberships, with an...

Netflix Wants to School Viewers on Ads Experience to Boost Sign-Ups 
Streaming // October 18, 2023

When was the last time you willingly signed up for an ads experience? In times of rising costs and inflation, a more affordable ad-based streaming option might not seem as undesirable when compared to an ad-free plan.  But that’s an issue Netflix is looking to...

Netflix Reduces Availability of Lowest Priced Ad-Free Plan
Streaming // July 19, 2023

Netflix has dropped its cheapest monthly plan that doesn’t include ads. The streaming giant’s $9.99 Basic plan is no longer available for new customers in the United States and the United Kingdom, with existing subscribers able to stay on this plan as long as it...

Netflix Sees Paid Sharing as Way to Build Relationships With New Subscribers
Earnings // April 18, 2023

With a nod to new consumer sentiments about subscriptions, Netflix is focusing more on adding value for current subscribers while at the same time better monetizing existing members with a broad rollout of paid account sharing and ad-supported tiers. Netflix said it added 1.8 million...

Interviews & Exclusives
Netflix Surges 25% on Earnings and Leads CE 100’s 5% Weekly Gain

October 24, 2022
Earnings are trickling in as October moves into its last few trading sessions.  And so far, we’re getting a look at some of the pockets of resilience where consumers continue to spend money. And thus far, as relates to our CE 100 Index this past week — where the index surged 4.9% — the platforms […]

Quick Reads
Netflix Reduces Availability of Lowest Priced Ad-Free Plan

July 19, 2023
Netflix has dropped its cheapest monthly plan that doesn’t include ads. The streaming giant’s $9.99 Basic plan is no longer available for new customers in the United States and the United Kingdom, with existing subscribers able to stay on this plan as long as it isn’t changed or canceled, the Wall Street Journal (WSJ) reported […]

Netflix 5.0 to Measure Revenue, Not Subscribers

October 19, 2022
It may have taken 25 years and at least five distinct cycles of evolution to get here, but “Netflix 5.0” if you will, is setting up to be a profit-driven...

Netflix Adds 7M Subscribers In Q3 Earnings Beat

October 17, 2018
With blockbuster subscriber gains, Netflix rocketed past its earnings estimates and met its revenue expectations. The movie subscription company posted $4 billion in revenue and earnings per share of 89...