Harley Davidson news and trends

High-Tech Vehicle Spinoff Parade Continues as Harley-Davidson Lists Electric Motorcycle Unit
SPAC // December 13, 2021

Headed into the end of the year, a series of announcements tied to “next generation” vehicles show the appeal of spinoffs, SPACs, and the desire of large, marquee firms to have a stake in the burgeoning electric vehicle (EV) and autonomous driving verticals. The latest...

Today In Retail: Snapchat And Twitter Advance Social Commerce Ambitions; Harley-Davidson Revs Up Digital D2C...
Retail // July 23, 2021

In today’s top retail news, both Snapchat and Twitter reported strong quarterly earnings as the social media companies try to insert themselves more into the world of commerce, while Harley-Davidson takes a major step in its own digital aspirations. Also, Taboola is acquiring eCommerce platform...

Digitally Connected Bikers Drive Harley’s New D2C Sales Effort
Retail // July 23, 2021

With the pandemic starting to appear in the rearview mirror, Harley-Davidson is taking a bold step toward meeting customers where they are by selling nearly 18,000 used motorcycles directly to consumers in a bid to greatly expand its digital capabilities. The H-D1 Marketplace, launched earlier...

Harley-Davidson Raises Outlook, Cites Strong Retail Demand Despite EU Tariff Hike
Retail // April 19, 2021

The iconic motorcycle manufacturer Harley-Davidson said on Monday (April 19) that strong retail demand, reduced dealer inventories and fewer loan write-offs drove better-than-expected first-quarter results, as well as an increased forecast for the year. According to a press statement, the Milwaukee-based company said its revenues...

Interviews & Exclusives
Checkout Data Helps Icons (and Upstarts) Flex Brand Muscle

September 23, 2022
Ideas around using data insights to pinpoint what value and experience really mean to consumers as huge economic trends overlap are the obsession of brands, merchants and payments firms as the digital shift moves into a next phase of removing channel boundaries. This emerged as a key finding of the “2022 Global Digital Shopping Index,” […]

Quick Reads
Harley-Davidson Taps Amazon For Merchandise Sales

October 01, 2018
To better reach millennials, Harley-Davidson is looking to Amazon. The motorcycle maker will offer merchandise such as riding gear and apparel through the eCommerce retailer, CNBC reported. “We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms,” Harley-Davidson’s senior vice […]

Trump-Led Harley-Davidson Boycott Divides Bikers

August 13, 2018
To help avoid European Union tariffs, Harley-Davidson has said that it would take some of its production out of the U.S. The move has divided America’s bikers — and supporters...

The Trade War Will Hit Some Retailers Harder Than Others

June 27, 2018
The theory is that a strong U.S. economy — buttressed by record employment and enthused consumer spending — will mean U.S. business can withstand a trade war better than other...