Hasbro news and trends

Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
Retail // September 10, 2024

Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company expects its traditional toy business to see year-over-year growth in 2025 as the firm’s transformation continues, and it sees more...

Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
Retail // August 22, 2024

The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the kids want to play video games on Xbox or PlayStation. All of these present challenges...

Hasbro: Games Customers Are Aging Up and Becoming More Digital
Earnings // July 25, 2024

As toys and games retailers look to adapt to consumers’ evolving habits and preferences, Hasbro is seeing the industry transformed by more adult and more digitally engaged customers. The toy and game company shared on a call discussing its Q2 2024 financial results Thursday (July...

Adults Are Buying More Toys as Families Cut Back
Retail // May 14, 2024

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game companies are expanding their direct-to-consumer (D2C) offerings to meet this demand. Mattel, for instance, is looking to tap into adults’...

Interviews & Exclusives
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry

August 22, 2024
The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the kids want to play video games on Xbox or PlayStation. All of these present challenges and opportunities for the right product to be aimed at […]

Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees....

Quick Reads
Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand

September 10, 2024
Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company expects its traditional toy business to see year-over-year growth in 2025 as the firm’s transformation continues, and it sees more growth opportunity in its digital business as it appeals to […]

Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip

February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a...

Hasbro to Cut 900 Positions as Toy Industry Headwinds Continue

December 11, 2023
Toy company Hasbro will be laying off another 900 people, about a year after saying it would eliminate 1,000 positions from its global workforce. The latest job cuts will be made over...

Hasbro to Sell Film and TV Business for $500 Million

August 03, 2023
Hasbro is selling its film and TV business to re-center on toys and games. The company reached a definitive agreement to sell the film and TV business, eOne, to Lionsgate...