Bluetooth Low Energy (BLE) is at the center of cybersecurity attention, raising concerns about privacy and confidentiality. Context, a specialized consultancy, proved that BLE signals transmitted by many mobile phones, wearable devices and iBeacons, including the iPhone and leading fitness monitors, could be easily recorded...
A new partnership is looking to turn searchers into buyers based on their location. Local search technology company SIM Partners announced yesterday (May 13) that it is collaborating with mobile marketing solutions provider Vibes to integrate mobile wallet campaigns with Velocity, SIM Partners’ local marketing...
Can iBeacons boost customer engagement? That’s what every major player in the retail market wants to know. But one smaller grocer is testing it out for themselves. Independently owned Woodman’s Foods, which also allows for employees to own a share of the business that operates...
Beacons, it turns out, aren’t just for the big kids. The Niemann Foods supermarket chain is putting iBeacons in all 45 of its County Market stores across Illinois, Iowa and Missouri, according to Mobile Commerce Daily. That makes Niemann one of the first independent grocery...
June 04, 2015
Gimbal, a location and proximity-based mobile engagement provider, announced yesterday (June 3) that it is delivering its firmware licensing solution to its first ever-growing beacon proximity network. The announcement of its broad availability of its beacon firmware ensures that Gimbal will be able to enable any Bluetooth Low Energy (BLE) device to act as a Gimbal beacon. […]
May 14, 2015
A new partnership is looking to turn searchers into buyers based on their location. Local search technology company SIM Partners announced yesterday (May 13) that it is collaborating with mobile...
February 11, 2015
Can iBeacons boost customer engagement? That’s what every major player in the retail market wants to know. But one smaller grocer is testing it out for themselves. Independently owned Woodman’s...
February 06, 2015
Beacons, it turns out, aren’t just for the big kids. The Niemann Foods supermarket chain is putting iBeacons in all 45 of its County Market stores across Illinois, Iowa and...
