Influencers news and trends

Best Buy Courts Influencers to Tap $32 Billion Creator Market 
Retail // March 23, 2025

Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

How Influential Are the Influencers? It’s Complicated
Consumer Insights // March 19, 2025

The influence of influencers when it comes to commerce may be a bit overstated. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Amazon Discontinues Social Commerce Feature Inspire
Amazon // February 18, 2025

Amazon is no longer offering Inspire, the social commerce feature with a video and photo feed of products that it added to its mobile app in 2022. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

72% of Zillennials Trust Recommendations More Than Ads When Shopping
Consumer Insights // February 05, 2025

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Interviews & Exclusives
How Influential Are the Influencers? It’s Complicated

March 19, 2025
The influence of influencers when it comes to commerce may be a bit overstated. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

72% of Zillennials Trust Recommendations More Than Ads When Shopping

February 05, 2025
Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to unlock this article and enjoy...

79% of Millennials and Gen Z Turn to Social Media for Financial Advice

October 14, 2024
Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. Get the Full Story Complete the form...

@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Get the Full Story Complete the...

Quick Reads
Best Buy Launches Creator Program With Influencer Storefronts

April 08, 2025
Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Best Buy Courts Influencers to Tap $32 Billion Creator Market 

March 23, 2025
Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Amazon Discontinues Social Commerce Feature Inspire

February 18, 2025
Amazon is no longer offering Inspire, the social commerce feature with a video and photo feed of products that it added to its mobile app in 2022. Get the Full Story...

Expedia Teams With Influencers and Celebs on Shoppable Storefronts

September 16, 2024
Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...