Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and save travel recommendations using the Expedia app. “Every day, people are liking and buying products recommended by influencers they trust,...
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post...
In the competitive arena of international fashion, Mango and Farm Rio are each pursuing distinct strategies to capture the U.S. consumer market. Both brands, hailing from different points on the globe — Mango from Barcelona and Farm Rio from Rio de Janeiro — are leveraging...
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and...
October 14, 2024
Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS Intelligence report, “The New Challenges Facing Finance: Algorithms, Finfluencers and the Quest for Reliability,” a collaboration with NCR Voyix, illustrates how digital transformation presents opportunities and challenges for both consumers […]
August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM...
May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty....
May 02, 2024
Most crimes, as the saying goes, are crimes of opportunity. And that’s bad news for small businesses, whose lack of resources and challenges when accessing financing often leaves them ill-prepared...
September 16, 2024
Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and save travel recommendations using the Expedia app. “Every day, people are liking and buying products recommended by influencers they trust, but until now there hasn’t been a simple way to […]
August 20, 2024
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct...
June 20, 2024
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts...
June 18, 2024
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the...
