Instagram news and trends

LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
Retail // June 20, 2024

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts with their community. With this new tool, LTK DM, shoppers who comment “Shop” on an...

Meta’s AI Training Plans Targeted by EU Privacy Group
artificial intelligence // June 06, 2024

Meta’s plans for training its AI have run afoul of a European privacy group. Vienna-based NOYB — the European Center for Digital Rights —  said Thursday (June 6) it had filed complaints with 11 European countries, arguing that Meta’s use of user data in its AI proposed AI practices violate...

Will Gen Z Put a New Face on Social Commerce?
Social Commerce // June 04, 2024

Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants....

Anthropic Adds Instagram Co-Founder Mike Krieger as Chief Product Officer
Personnel // May 15, 2024

Instagram co-founder Mike Krieger has joined artificial intelligence (AI) startup Anthropic as its chief product officer. In his new role, Krieger will oversee the company’s product engineering, product management and product design efforts, Anthropic said in a Wednesday (May 15) press release. He joins the company at a time when it...

Interviews & Exclusives
Will Gen Z Put a New Face on Social Commerce?

June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants. Earnings results underscore the momentum of online creators seeking to […]

Social Apps Race to Monetize Shoppable Commerce Opportunity

March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...

Gen Z Tops Millennials on Social Media Shopping and Spending

December 07, 2023
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google....

Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations

November 13, 2023
In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this context, online reviews and social...

Quick Reads
Threads Gains 175 Million Users in First Year

July 03, 2024
About a year after its launch, Threads has topped 175 million monthly active users. “Threads now has more than 175M monthly actives. What a year,” Meta Founder, Chairman and CEO Mark Zuckerberg said in a Wednesday (July 3) post on the text-based social media platform. Built by Meta’s Instagram team, Threads was launched on July […]

LTK Adds Automatic Direct Message Tool to Creator Commerce Platform

June 20, 2024
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts...

Meta’s AI Training Plans Targeted by EU Privacy Group

June 06, 2024
Meta’s plans for training its AI have run afoul of a European privacy group. Vienna-based NOYB — the European Center for Digital Rights —  said Thursday (June 6) it had filed complaints with 11 European...

Anthropic Adds Instagram Co-Founder Mike Krieger as Chief Product Officer

May 15, 2024
Instagram co-founder Mike Krieger has joined artificial intelligence (AI) startup Anthropic as its chief product officer. In his new role, Krieger will oversee the company’s product engineering, product management and product design efforts, Anthropic said...