As influencers experiment with the best platforms to monetize their followings, some find that to reach a luxury audience, Instagram and TikTok do not quite cut it. Caley-Rae Pavillard, an influencer and vice president of business development and partnerships at social monetization company ShopMy, told...
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and...
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...
Alphabet’s Gmail email service, the world’s largest free email provider, was down Thursday (Aug 8). But the multi-hour disruption was merely the latest — and potentially the smallest — of a series of developments this week that have cast a shadow over Google’s operations along...
August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and 7 million Instagram followers, said in an interview with PYMNTS […]
June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just...
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...
December 07, 2023
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google....
October 17, 2024
Meta has reportedly fired around two dozen staffers for misusing their meal credits. The firing, as reported Wednesday (Oct. 16) by the Financial Times (FT), comes amid a wider series of layoffs at Meta. According to the report, the staff members — based in Los Angeles — had been using $25 meal credits to purchase […]
July 22, 2024
Meta said it is expanding its business subscription program to users in India. The tech giant last year introduced Meta Verified for businesses on Facebook and Instagram, and recently began offering subscriptions for...
July 03, 2024
About a year after its launch, Threads has topped 175 million monthly active users. “Threads now has more than 175M monthly actives. What a year,” Meta Founder, Chairman and CEO...
June 20, 2024
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts...
