Invisibly news and trends

Invisibly Wants Brands To Pay Data Dividends To Consumers When They Get, Use Their Data

June 21, 2021
Interviews & Exclusives
Invisibly Wants Brands To Pay Data Dividends To Consumers When They Get, Use Their Data

June 21, 2021
It may be the digital age but Dr. Don Vaughn, PhD., head of product at Invisibly says that the only ones not profiting from the collection and use of personal data are consumers. He says giving consumers control of what data is collected can forge a whole new level of trust and relevant offers that create revenue streams for consumers and brands.