Ioc news and trends

Olympic Store Debuts On Tmall
Retail // December 17, 2018

The International Olympic Committee (IOC) and Alibaba Group have announced the launch of the first-ever Olympic store on China’s Tmall. “We are delighted to launch our first Olympic store on Alibaba’s Tmall in China, one of the world’s largest eCommerce marketplaces,” said Timo Lumme, IOC TMS...

Alibaba Scores Olympic Sponsorship Deal
Retail // January 20, 2017

Alibaba is certainly recovering after being blacklisted on the notorious marketplaces list by the USTR back in December. The Chinese eCommerce giant Alibaba Group has doubly cracked down on fakes and formed an anti-counterfeiting alliance in recent weeks. And a new, multimillion-dollar deal indicates that...

Interviews & Exclusives
From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics

July 24, 2024
Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational efficiency. Guided by the International Olympic Committee (IOC) and its Olympic AI Agenda, AI initiatives will encompass protecting athletes from online threats, enriching broadcast experiences with dynamic multilingual highlights and […]

Quick Reads
Olympic Store Debuts On Tmall

December 17, 2018
The International Olympic Committee (IOC) and Alibaba Group have announced the launch of the first-ever Olympic store on China’s Tmall. “We are delighted to launch our first Olympic store on Alibaba’s Tmall in China, one of the world’s largest eCommerce marketplaces,” said Timo Lumme, IOC TMS managing director, in a press release. “The launch was made […]