J C Penney news and trends

Local Retailers, Surviving or Dying in Retail’s Evolution?
Retail // August 10, 2017

At the basic level of retail industry chatter online, much of the focus is on the battle between brick-and-mortar versus eCommerce. While the closing of several big box and department stores alongside online shopping’s reshaping the retail shopping are certainly discussions worth having, it doesn’t...

J.C. Penney Launches ‘Project Runway’ Clothing Line
Retail // August 01, 2017

J.C. Penney has had a rough couple of years, but it may be getting a reprieve with its latest news. The department store is taking on a new partnership with the  Lifetime reality show “Project Runway.” For this pairing, a “Project Runway” branded clothing line...

J.C. Penney Launches Apple Pay Nationwide
Retail // July 25, 2017

It’s no secret that department store J.C. Penney has been under immense pressure to turn its brick-and-mortar locations around. Over the past few years, the big box retailer has had to close many of its stores after missing the sales mark. In an effort to draw in...

Retailers Raise Concerns Over Potential Border Tax
Retail // July 24, 2017

The retail industry is going through a rough transformation. This shift in the way that retailers operate is evident from consumers’ shift to more online purchases as well as brick-and-mortar stores integrating technology aspects into the shopping experience. We’re seeing big-box retailers like J.C. Penney...

Interviews & Exclusives
Direct To Consumer: Surviving The Digital Retail Revolution

June 20, 2017
There’s no question about it — today’s retail landscape is undergoing a digital revolution. With the online world enabling individuals to more easily start their own businesses, we’ve seen the likes of Etsy, Warby Parker and Dollar Shave Club come onto the retail scene. These products and services have effectively removed the middle man and enabled […]

Quick Reads
Kohl’s CEO Touts Store Performance on CNBC

July 19, 2017
In the midst of the retail revolution, Kohl’s CEO Kevin Mansell is more confident in his stores’ performances than ever before. In an interview on CNBC’s Squawk on the Street, Mansell shared how Kohl’s differentiates itself and how it plans to siphon off foot traffic from its competition. With approximately 1,200 stores in operation, Mansell […]

J.C. Penney Enhances Customer Benefits In Loyalty Program

July 11, 2017
J.C. Penney is launching a new loyalty program that allows points to roll over from month to month and gives cosmetics brand Sephora customers the chance to double-dip on rewards. According to...

Zara Defies The Retail Downturn Odds

June 15, 2017
For the last few years, the retail industry has been in a whirlwind of change. As hundreds of brick-and-mortar locations have been closed around the country from Macy’s, J.C. Penney...

J.C. Penney Succumbs, Closing Up To 140 Stores

February 27, 2017
J.C. Penney Company announced Friday (Feb. 24) that it’s gearing up to close 130 to 140 of its 1,000 stores over the next few months and will close two distribution...