John Koryl news and trends

The RealReal Taps Personalized Messaging to Drive Loyalty
eCommerce // February 29, 2024

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
eCommerce // August 09, 2023

Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

The RealReal Sharpens Resale Focus but Still Reports Loss 
Retail // May 11, 2023

It was once said, “The RealReal is a total mess and I can’t quit it.” That said, keeping up with the company’s progression has been an engrossing tale to follow, as it has looked to various ways to craft its path to profitability but continues...

The RealReal Looks to Consign Its Way to Near-Term Profitability 
Retail // March 01, 2023

With its stock trading at about $1.35 per share — after falling over 90% in the past two years — it could be argued there’s not a lot more downside for luxury resale marketplace The RealReal. Get the Full Story Complete the form to unlock...

Quick Reads
The RealReal Promotes COO Rati Sahi Levesque to CEO

October 28, 2024
The RealReal has appointed President and Chief Operating Officer Rati Sahi Levesque as president and CEO and as a member of the board. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. […]