As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200 million in sales this year. Coty Inc. is now paying $600 million for a controlling stake in the firm as...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and...
November 18, 2019
As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200 million in sales this year. Coty Inc. is now paying $600 million for a controlling stake in the firm as it bets that the celebrity’s brand can rejuvenate a struggling […]
