During the summer, when outdoor events are in demand, retailers are embracing virtual experiences. It’s not because they can’t stand the heat but because while consumer wallets are on a tight leash, so are many retailers. Get the Full Story Complete the form to unlock...
Brands and retailers want to boost consumer engagement and loyalty and are willing to go into other mediums, even if there isn’t any publicized data on its conversion results. The latest retailer to make that gamble is J.Crew. Get the Full Story Complete the form...
While the return to in-store experiences always seems to be in flux these days, the value the store brings to the customer remains a question. Is the ability to get a consumer into your store mean you have a customer who has intent? Going further,...
For an industry that thrives on sensory experiences and relies heavily on personal touch and physical treatments, the beauty industry is boldly venturing into a new realm — the metaverse. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
