The Lego Group reported strong sales in the first half of the year and announced several initiatives — many of them digital — that aim to build upon that success. Driven by products that appeal to a wide range of consumers, the toy maker’s consumer...
Christmas might come early this year as retailers hedge an uncertain outlook with earlier sales events and an attempt to start gift buying sooner and drive more sales in final months of 2022. This was evident Tuesday (Aug. 30) as Walmart unveiled its 2022 Top...
Today in retail, Lego debuts digital bricks, while Amazon launches Pet Day to kick off National Pet Month. Plus, G-III Apparel Group completes its acquisition of fashion brand Karl Lagerfeld, and buy now, pay later (BNPL) is shaping consumer buyer behavior. Lego Joins Toy Industry’s...
When Lego was founded in 1932, its name was derived from a shortened version of the Danish words “leg godt” or “play well”. Today, 90 years later, the giant privately-held toy company is embarking on an unprecedented investment that will transform the notion of “playing...
December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era, riding on the runaway success of George Lucas’s first Star […]
March 08, 2023
Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7) that it “significantly” outpaced the broader toy market, venue in 2022 jumped 17% to around $9.28 billion. The company attributed its success to a diverse array of products, with nearly […]
September 28, 2022
The Lego Group reported strong sales in the first half of the year and announced several initiatives — many of them digital — that aim to build upon that success....
April 07, 2022
Lego has teamed up with Fortnite maker Epic Games to create a kid-friendly metaverse, the Danish toymaker said Wednesday (April 6). The companies refer to this project as “an immersive,...
February 04, 2022
Danish toy maker Lego is using mall space in suburban Washington, D.C., to build its “next-generation” Lego Discovery Center. Real estate investment trust PREIT on Friday (Feb. 4) announced that...
