Lego Group news and trends

Toymakers See New Opportunity to Sell to Grown-up Kids

October 10, 2022
toys
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Toymakers See New Opportunity to Sell to Grown-up Kids

October 10, 2022
At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Habro Pulse was launched in 2018 and caters to the same audience served by similar portals, products and in-stores events offered by companies and brands like Lego, Build-A-Bear and American Girl — […]