Levi Strauss Co news and trends

eCommerce Leads Levi’s D2C Growth as Online Shoppers Splurge
Earnings // June 26, 2024

Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. The apparel company shared in its second-quarter fiscal 2024 financial results, reported Wednesday (June 26), that it...

CDK Fallout Continues as Car Dealers Go Old School
Cybersecurity // June 24, 2024

Software companies have taken over large swathes of the economy during the past few decades. And when something goes wrong with these software companies, something ultimately goes wrong with the large swathes of sectors and businesses that rely upon them. Just take for example the...

Levi’s Puts Its Faith in D2C Strategy With Loyal Shopper Support
Retail // October 06, 2023

While other brands are seeing the benefits of retailer partnerships, Levi’s has entirely different POV. In fact, it’s leading Levi’s to place major bets on its direct-to-consumer (D2C) strategy.  “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...

Levi’s to Begin Using AI Generated Models
Retail // March 23, 2023

Levi Strauss & Co.’s focus on digital now extends to the models wearing its jeans. The clothing retailer announced Wednesday (March 22)  it was working with Lalaland.ai, a Dutch digital fashion studio that makes customized models generated by artificial intelligence (AI), allowing shoppers to see...

Interviews & Exclusives
Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers

October 07, 2024
Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise of athleisure, experts told PYMNTS. The decision to explore strategic […]

Quick Reads
Levi’s to Begin Using AI Generated Models

March 23, 2023
Levi Strauss & Co.’s focus on digital now extends to the models wearing its jeans. The clothing retailer announced Wednesday (March 22)  it was working with Lalaland.ai, a Dutch digital fashion studio that makes customized models generated by artificial intelligence (AI), allowing shoppers to see models “that look more like themselves” wearing Levi’s products. According […]

Levi’s NextGen Concept Will Lead Store Openings

October 07, 2022
Levi’s says it continues to see success with its smaller “NextGen” stores, so much so that they’ll account for nearly all of the 100 locations the denim maker plans to...

Levi Strauss Net Revenues Drop 27 Pct Amid Pandemic

October 07, 2020
Levi Strauss & Co. reported on Wednesday (Oct. 7) that net revenues dropped 27 percent on a reported basis for Q3, noting that the fall was mainly because of the coronavirus...

Apple Provides Soundtrack For Retail Stores With Music For Business

November 20, 2019
To provide a soundtrack for brick-and-mortar retail stores, Apple has been quietly testing out an Apple Music version for use in business, including at Harrods and Levi Strauss & Co....