Loreal news and trends

Mastercard and L’Oréal Launch Credit Card for Latin America’s Beauty Industry

November 24, 2025
L’Oréal CEO Touts AI-Powered Beauty Revolution
artificial intelligence // June 27, 2025

L’Oréal Groupe is tapping artificial intelligence (AI) to redefine product innovation and consumer experiences — with human creativity remaining vital to the future of the industry. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
Artificial Intelligence // November 25, 2024

Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
Retail // February 12, 2024

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Lipstick Goes AI at CES
artificial intelligence // January 10, 2024

CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the event’s first two days were packed with consumer brands declaring their intentions to build AI...

Interviews & Exclusives
ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant

November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

Lipstick Goes AI at CES

January 10, 2024
CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the...

Quick Reads
Mastercard and L’Oréal Launch Credit Card for Latin America’s Beauty Industry

November 24, 2025
Mastercard and L’Oréal have partnered to offer a credit card designed specifically for the beauty industry in Latin America and the Caribbean. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

L’Oréal eCommerce Growth Sparks 2021 Sales Spike

February 10, 2022
L’Oréal singled out its eCommerce growth of 25.7% as one of the driving forces behind its successful 2021, which was marked by an overall 16.1% increase in sales, twice the...

Former L’Oréal Executives Crafting $1.2B Beauty Company Through SPAC

November 15, 2021
Skincare company Obagi and makeup brand Milk Makeup are joining forces through a special purpose acquisition company (SPAC) deal with Waldencast Acquisition Corp. — an acquisition-focused entity founded by two...

With 2Q Sales Down 19 Pct YOY, L’Oreal Plans New Product Launches

July 30, 2020
Beauty powerhouse L’Oréal is planning to launch an array of new products and advertisements to compete in a market that has been reshaped by COVID-19, Chairman and Chief Executive Jean-Paul Agon...