Ltk news and trends

LTK Offers Creators More Control Over Commissions
Social Commerce // September 05, 2024

Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including one that gives creators access to all available commission rates on the platform. “Creators have...

LTK Adds New Customization Features to Automatic Direct Message Tool
Social Commerce // August 20, 2024

LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post...

Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
Social Commerce // August 09, 2024

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...

LTK Begins Video-First Transformation of Platform for Creators, Businesses
Social Commerce // July 24, 2024

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...

Interviews & Exclusives
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

December 26, 2023
The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global audience either full time or through a side hustle. However, as the influx of creators continues to surge, the industry finds itself at the crossroads […]

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share

July 24, 2023
When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream, you’d know how addicting it...

High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion

July 20, 2022
What is Fashion Week if not the epitome of influencer marketing? Such is the draw of the personalities who design looks we love, and those who have wardrobing in their...

Quick Reads
LTK Offers Creators a ‘Co-Pilot’ to Reduce Workloads

September 16, 2024
Creator commerce platform LTK has introduced a suite of business management tools. LTK Co-Pilot, announced Monday (Sept. 16), is designed to allow creators to spend less time on content creation and community management. “The job of a creator is never-ending and incredibly time-consuming — they are often covering what an entire company does by themselves,” Kit Ulrich, general manager of […]

LTK Offers Creators More Control Over Commissions

September 05, 2024
Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including...

LTK Adds New Customization Features to Automatic Direct Message Tool

August 20, 2024
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct...

LTK Begins Video-First Transformation of Platform for Creators, Businesses

July 24, 2024
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen...