Lululemon news and trends

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales

August 30, 2024
Lululemon
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
Retail // August 20, 2024

As competition for customer loyalty grows fiercer, brands are sharpening their focus on the post-purchase phase — a critical yet frequently neglected part of the customer journey. Understanding that the relationship with the customer extends well beyond the checkout counter, companies are now crafting strategies...

Lululemon’s Omnichannel Push Drives 35% International Sales Growth
Earnings // June 05, 2024

The days of Lululemon’s U.S. growth may be over, but it seems that international shoppers are now springing for the North American athleisure look. The Canada-based athletic apparel retailer shared Wednesday (June 5) in its first-quarter fiscal 2024 earnings results that while sales in the...

Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Retail // April 01, 2024

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Resale operating system Archive announced last week via LinkedIn a partnership with footwear brand Dr. Martens on its new resale initiative, ReWair, through which the...

Budget-Strapped Consumers Less Likely to Splurge on Fancy Yoga Pants
Retail // March 21, 2024

As consumers continue to feel the economic pressures, Lululemon is seeing shoppers spend more cautiously. The athletic apparel retailer saw challenges in the United States, even as other markets quickly grow their adoption. The company shared in its fourth quarter and full year fiscal 2023 financial...

Interviews & Exclusives
Trove Leads Lululemon, Canada Goose and Carhartt Into Resale Boom

March 14, 2023
Before branded resale, third-party platforms like ThredUP, Vestiaire Collective, Poshmark and The RealReal dominated the pre-loved market — and fueled a global market value of $184 billion in 2022.  The explosion of resale created a widespread adoption of peer-to-peer (P2P) selling and buying, extending the life of garments and accessories and addressing a major consumer […]

Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The...

Quick Reads
Consumers on Weight Loss Drugs Expected to Spend Double on New Clothes After Losses

December 03, 2023
The rising popularity of certain weight loss drugs might end up helping apparel makers. That’s according to a recent survey by investment banking firm Stifel, the subject of a Saturday (Dec. 2) report from Seeking Alpha.  That survey found that 15% of respondents are on GLP-1 medications such as Mounjaro, Wegovy and Ozempic. Another 21% said they’d […]

Peloton and lululemon Partner to Create 20 Million-Strong Community

September 27, 2023
Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community of over 20 million members...

Lululemon Adds Textile Recycling to Its Circularity Initiatives

May 19, 2023
Lululemon has made a minority investment in Australian recycling company Samsara Eco. The companies will collaborate to make recycled nylon and polyester from the apparel waste generated while producing Lululemon’s athletic apparel and use...

Nike Suit Accuses Lululemon of Patent Infringement

January 31, 2023
Nike is suing Lululemon for patent infringement, the latest court action by the sneaker giant. The suit, filed in federal court Monday (Jan. 30), accuses the Canadian apparel maker of...