Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. This collaboration brings together Visa’s merchant relationships and consumer spend insights and Analytic Partners’ commercial decisioning platform, the companies said in...
Recent advancements in AI-assisted editing platforms could boost productivity for eCommerce teams, enabling faster creation of everything from multilingual product descriptions to marketing copy. OpenAI recently unveiled Canvas, a new interface for ChatGPT that promises to revolutionize collaborative writing and coding. This beta release introduces...
Business-to-business-to-consumer (B2B2C) marketing may look like a word salad at first glance. But that word salad could be key to unlocking healthy growth for companies of all shapes and sizes, and it’s making waves for brands that want to reach the end customer without cutting...
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation who wants to shop, eat, stay and play at the mall as much as their...
September 23, 2024
In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and used vehicle dealership operations and released a long-term strategic plan leveraging its assets like United Auto Credit Corporation (UACC), a leading automotive finance company; and CarStory, a leader in AI-powered […]
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....
August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The tech giant’s push comes as...
July 31, 2024
There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face mounting pressure to enhance customer...
October 16, 2024
Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. This collaboration brings together Visa’s merchant relationships and consumer spend insights and Analytic Partners’ commercial decisioning platform, the companies said in a Wednesday (Oct. 16) press release. “The volume of data […]
September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation...
September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...
September 26, 2024
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line of apparel in search results,...
