Matthew Friend news and trends

Nike Reports Continued Channel Shift From D2C to Wholesale
Retail // June 27, 2024

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were...

Nike Continues to Distance Brand From D2C Push
Earnings // March 21, 2024

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further...

Why Nike Says It’s Expanding Its $9 Billion Women’s Business
Earnings // December 22, 2023

Nike has taken its game to the next level in the women’s market, boasting a reported business of around $9 billion — excluding Jordan and Converse.  “Our women’s business has grown high single digits on average over the past three years,” Nike President and CEO...

Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
Retail // October 09, 2023

Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform that provides a curated range of preowned sneakers.  This release marks an expansion of the Nike Refurbished initiative, which was...

Quick Reads
Nike CEO John Donahoe to Retire, Succeeded by Longtime Executive Elliott Hill

September 19, 2024
The Nike board of directors has announced a leadership transition that will see Elliott Hill, the company’s former president for consumer and marketplace, who retired in 2020, return to the company as president and CEO. The board also said in a Thursday (Sept. 19) press release that current President and CEO John Donahoe will retire […]

Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues...