Mcdonalds news and trends

Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs

November 04, 2024
McDonald’s To Experiment With ‘Digital Ordering Stations’
Unattended Retail // September 11, 2024

McDonald’s is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant’s restaurants — will be able to take cash and provide change, letting customers skip the register, Bloomberg reported...

Report: Hackers Seized McDonald’s Instagram Account for ‘Rug Pull’ Scam
Security & Fraud // August 21, 2024

McDonald’s reportedly suffered a hack of its Instagram account Wednesday (Aug. 21), with the hackers claiming they used the fast-food giant’s account to promote a fake cryptocurrency that they dubbed “GRIMACE” and pocket $700,000 from the scam. The hackers’ posts were later deleted, the New...

As If: Retail Brands Revive the ’90s With Nostalgic Classics
Retail // August 17, 2024

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly popular accessory in the pre-Y2K decade, is getting a refresh in partnership with “The Powerpuff Girls,” a beloved cartoon franchise...

98% of Financially Strained Restaurant Customers Are Cutting Back
Consumer Insights // August 12, 2024

As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. By the Numbers The latest installment of PYMNTS Intelligence’s series “New Reality Check: The Paycheck-to-Paycheck Report,” the “How...

Interviews & Exclusives
98% of Financially Strained Restaurant Customers Are Cutting Back

August 12, 2024
As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. By the Numbers The latest installment of PYMNTS Intelligence’s series “New Reality Check: The Paycheck-to-Paycheck Report,” the “How Consumer Perception of Inflation Forces Many to Trade Down” edition, […]

Inflation and Pinched Consumer Wallets Dominate Q1 Earnings

May 01, 2024
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts:...

McDonald’s Leverages 57 Million-User Loyalty Base to Edge Out Competitors

October 30, 2023
McDonald’s is taking advantage of the sheer scale of its loyalty following to make it more difficult for competitors to hold their own in the digital space. The quick-service restaurant...

Restaurants Push Rewards as Digital Growth Stalls

May 26, 2023
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up...

Quick Reads
McDonald’s To Experiment With ‘Digital Ordering Stations’

September 11, 2024
McDonald’s is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant’s restaurants — will be able to take cash and provide change, letting customers skip the register, Bloomberg reported Wednesday (Sept. 11), citing unnamed sources. McDonald’s already uses kiosks […]

Report: Hackers Seized McDonald’s Instagram Account for ‘Rug Pull’ Scam

August 21, 2024
McDonald’s reportedly suffered a hack of its Instagram account Wednesday (Aug. 21), with the hackers claiming they used the fast-food giant’s account to promote a fake cryptocurrency that they dubbed...

McDonald’s Sees ‘Trade Down’ as Paycheck-to-Paycheck Pressures Rise

July 29, 2024
McDonald’s sales fell for the first time since 2020 as lower-income consumers stayed home. The fast food giant released quarterly earnings Monday (July 29) showing a 1% dip in sales, with management saying...

Restaurants Push Promotions as Diners Lose Appetite for High Prices

June 23, 2024
Consumers are spending less at restaurants as menu prices remain high.  And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some eateries embracing creative promotions to...