Meal Box news and trends

HelloFresh Is Heading Toward An IPO

October 10, 2017
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HelloFresh Is Heading Toward An IPO

October 10, 2017
Blue Apron rival HelloFresh has announced its plans for an IPO that could leave the Rocket Internet-launched firm with a $1.8 billion valuation, The New York Times reported Tuesday (Oct. 10). Despite being Germany-based, HelloFresh’s largest market is in the U.S. The company has been spending heavily on marketing of late — think all those TV […]