Before going global it is not uncommon for brands of all kinds — and particularly beauty brands, in the age of the Instagram influencer — to try to build up a bit of buzz abroad before leaving the safe confines of their home market. New...
November 15, 2021
Skincare company Obagi and makeup brand Milk Makeup are joining forces through a special purpose acquisition company (SPAC) deal with Waldencast Acquisition Corp. — an acquisition-focused entity founded by two former L’Oréal execs — in a merger that puts their combined value at about $1.2 billion. Vegan makeup brand Milk Makeup is sold at Sephora […]
